Job Title – Head of Department – Marketing

POSITION OVERVIEW

The Head of Department – Marketing (HOD-Marketing) will be responsible for leading the institution’s marketing, branding, admissions, and communication strategies. The role focuses on increasing student enrolment, enhancing brand visibility, and strengthening stakeholder engagement in line with the institution’s vision and values. The HOD-Marketing will oversee a team that manages marketing campaigns, digital presence, outreach activities, and alumni relations, ensuring consistent messaging and measurable impact across all channels.

Key Responsibilities

Strategic Leadership

• Develop and implement the institution’s integrated marketing and communication strategy to attract prospective students and promote academic programs.
• Align marketing initiatives with institutional goals for enrolment, retention, and reputation building.
• Conduct regular market research to identify trends, competitor activities, and target audience insights in the education sector.

Admissions & Enrolment Marketing

• Design and execute targeted campaigns to drive student recruitment at local, national, and international levels.
• Collaborate with the admissions and academic teams to develop marketing materials for various programs and courses.
• Monitor conversion rates throughout the admission funnel and optimize marketing tactics to achieve enrolment targets.

Brand & Reputation Management

• Build and strengthen the institution’s brand identity across print, digital, and experiential channels.
• Manage public relations, media coverage, and community outreach to enhance visibility and reputation.
• Ensure all communication materials reflect the institution’s values, academic excellence, and student success stories.

Digital Marketing & Communication

• Lead digital transformation initiatives to improve online visibility through SEO, social media, email campaigns, and digital advertising.
• Oversee website content, analytics, and lead generation tools to optimize digital engagement.
• Implement data-driven marketing strategies using CRM and marketing automation systems.

Stakeholder & Community Engagement

• Collaborate with faculty, alumni, and student bodies to create engaging content and promotional activities.
• Build relationships with schools, counselors, corporate partners, and education consultants to strengthen referral networks.
• Support internal communication initiatives to enhance staff and student engagement.

Leadership & Management

• Lead, coach, and develop the marketing and communications team to achieve departmental goals.
• Manage vendors, agencies, and creative partners to deliver cost-effective and high-quality campaigns.
• Oversee budgeting, performance tracking, and periodic reporting to the senior management team.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Master’s degree (MBA or equivalent) preferred.
• 5-10 years of marketing experience, with at least 3 years in a senior leadership capacity, ideally in the higher education or vocational training industry.
• Strong understanding of student recruitment cycles, education marketing trends, and brand positioning strategies.
• Demonstrated success in digital marketing, content strategy, and lead generation.
• Exceptional communication, leadership, and stakeholder management skills.

Key Competencies

• Strategic & Analytical Thinking
• Educational Marketing Expertise
• Team Leadership & Development
• Brand & Reputation Management
• Digital Transformation & Data Analytics
• Creativity & Innovation
• Budget & Project Management

Remuneration

Salary range: $6K to $8K

*Competitive and commensurate with qualifications and experience.

Open to Singapore Citizens and Singapore Permanent Residents.

Job Title – Bilingual Content Writer & Editor (English & Chinese)

JOB DESCRIPTION

Amity Global Institute in Singapore is seeking a talented and detail-oriented Bilingual Content Writer & Editor to join our team. This role is perfect for someone who is passionate about writing, editing, and creating content in both English and Chinese. You will play a key role in producing high-quality written materials for marketing, communications, and academic-related initiatives, ensuring consistency of tone and accuracy across both languages.

Responsibilities:

• Write, edit, and proofread content in English and Chinese for marketing materials, newsletters, press releases, brochures, and digital platforms.
• Translate and adapt content between English and Chinese while maintaining accuracy, clarity, and cultural relevance.
• Ensure all written content aligns with Amity’s brand voice, style, and messaging guidelines.
• Collaborate with the marketing, admissions, and academic teams to support campaigns, events, and publications.
• Conduct research and develop engaging content for blogs, articles, and student/alumni stories.
• Review and refine content to ensure grammatical accuracy, flow, and readability.
• Assist with bilingual communication needs for internal and external stakeholders.

Requirements:

• Bachelor’s degree in communications, journalism, linguistics, translation, or a related field.
• Strong command of both English and Chinese (written and spoken) to effectively communicate with Chinese-speaking clients.
• Proven experience in bilingual writing, editing, or translation (portfolio of work preferred).
• Excellent attention to detail, grammar, and stylistic consistency.
• Ability to tailor content for different audiences and platforms.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• A team player with creativity and a passion for effective communication.

Location: Singapore

How to Apply:
Please send your resume, writing samples/portfolio, and a cover letter highlighting your bilingual editing and writing experience.

Salary range

$3,500 to $4,000

*Remuneration will be aligned with qualifications and prior experience.

Job Title – IT Specialist

Job Description:

1. Responsible for the entire school application programming – staff and school management system
2. Ensure the quality and standard are aligned and in compliance
3. Manage delivery of IT Services across a significant area of campus, spanning multiple faculties and incorporating several IT delivery teams
4. Plan, procure and deploy – upgrades and new AV and IT infrastructure to maintain a competitive, up-to-date and secure environment
5. Oversee the implementation, routine operation and maintenance of all Information System Services AV and IT related equipment and services in their area
6. Support and train individuals and small groups of staff with their creation and use of multi-media content for teaching, research and marketing of the Faculty
7. Manage the allocation and monitoring of ICT resources and prepare appropriate timely reports
8. Manage third party vendors to organise warranty and repairs of ICT equipment, negotiating resolutions where appropriate

MINIMUM ACADEMIC QUALIFICATIONS

Polytechnic desired or ITE equivalent

MINIMUM PROFESSIONAL QUALIFICATIONS

• Possess a high level of skills and knowledge to provide professional advice in the role and area of expertise

• Appropriate experience in the field

• Current Microsoft Certified Systems Engineer (MCSE) qualification;

• CCNA and experience in managing wired and wireless enterprise grade network topologies and firewalls

• Experience in managing Office 365 and the integration with onsite Student Information Systems or equivalent

• Understanding of server and client operating systems and applications used in school

settings, including SSO, Exchange

• Experience in managing software deployment

• Skilled at troubleshooting issues in networking, hardware & software

SELECTION CRITERIA

• High level of knowledge of School Portals
• At least three years’ experience in a Senior Systems Administrator role
• Possess a high level of organisational and interpersonal skills
• An effective communicator with all stakeholders
• Have the ability to find solutions through creative thinking and collaboration
• Have a service ethic
• High level of professional standards and conduct
• Proactive
• Attend to emergency calls and message promptly

Salary range:

S$2,500 to S$3,500

*Remuneration will be aligned with qualifications and prior experience.