Overview
Diploma in Media & Digital Communication
Brief description of course and learning outcomes:
The Diploma in Media & Digital Communication is a comprehensive programme designed to equip learners with foundational knowledge and practical competencies in media, digital communication, artificial intelligence (AI), and public relations. The programme prepares learners to navigate and contribute effectively to contemporary digital media environments.
Through a structured progression of modules, learners develop capabilities in media literacy, digital content creation, strategic communication, and critical analysis. Emphasis is placed on ethical practices, collaboration, and real-world application. Graduates will be prepared for entry-level roles or progression to advanced studies in media, communication, and related fields.
Structure
| Awarding authority | – | Amity Global Institute (AGI) |
|---|---|---|
| Academic Year/Time Schedule/Programme Duration | – | Duration of course is 8 months |
| Mode | – | Full Time / Part Time |
| Teaching Amenities, Facilities etc | – | Lecture rooms, Library, Computer lab, Student lounge |
| Intakes | – | Visit intake dates under Admissions. |
Modules Description
Introduction to Media & Communication
This module aims to introduce foundational concepts of media, digital communication, and artificial intelligence (AI). It develops students’ ability to understand the evolution of media, analyse communication processes, and create simple digital content in a responsible and ethical manner.
Digital Media & Emerging Technologies
This module aims to develop foundational understanding of digital media platforms and emerging technologies, with a focus on artificial intelligence (AI) in communication. It equips students with practical skills in digital content creation, introduces the impact of AI on media production and distribution, and promotes ethical and responsible use of digital technologies in an evolving media landscape.
Media Content Creation & Storytelling
This module aims to develop foundational storytelling and media content creation skills across digital platforms. It equips students with the ability to apply narrative techniques, produce multi-format content, and adapt storytelling for different audiences and platforms, while understanding basic technical aspects of media production.
Public Relations & Digital Communication
This module aims to develop foundational skills in public relations, digital communication, branding, and audience engagement. It equips students with the ability to plan basic communication strategies, create professional communication materials, manage digital presence, and respond effectively to communication challenges in organisational contexts.
Media Analysis & Representation
This module aims to develop students’ ability to critically analyse media content by examining representation, meaning, and social impact. It equips students with foundational media literacy and analytical skills to interpret media messages, evaluate bias, and understand how media influences perceptions in society.
Integrated Media Project
This capstone module aims to integrate knowledge and skills from previous modules through the development of a comprehensive media or communication project. It enables students to apply storytelling, digital media, and public relations principles in a real-world context, while demonstrating project management, collaboration, and reflective practice.
ADMISSION REQUIREMENTS
Age Requirements
- 17 years old
Academic Requirements
- Obtained at least one pass grade at A-Level in any subjects or equivalent
- International Baccalaureate Diploma
- Polytechnic Diploma Holder in the relevant of study from a local polytechnic in Singapore
- An approved Pathway Programme from private education institutions of Singapore with prior entry requirements as GCE ‘O’ level Examination or NITEC/Higher NITEC or Equivalent (when admitted to qualifying Certificate or Diploma).
English Requirement
- GCE O-Level English Language, grade C or above; OR
- IELTS score of 5.5; OR equivalent
Mature Applicants
- Candidates who are at least 30 years of age with at least 8 years of working experience may apply for admission as Mature Applicants
Fees
| Course Application Fee | |
|---|---|
| Course Application Fee* | Local Students: S$150 (Onetime Only) International Students: S$450 (Onetime Only) |
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Note:
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| Fees Breakdown | Total Payable | ||
|---|---|---|---|
| Local | International | ||
| Tuition Fee | S$9,000 | S$9,000 | |
| Total Course Fees Payable | S$9,000 | S$9,000 | |
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Note:
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CAREERS
Career Opportunities
The Diploma in Media & Digital Communication at Amity Global Institute equips students with foundational knowledge and practical skills in digital media, content creation, storytelling, public relations and emerging technologies, including artificial intelligence (AI).
Graduates may explore entry-level career opportunities across media, advertising, digital marketing, public relations and corporate communication, depending on their skills, experience and employer requirements.
Potential Career Pathways Include:
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Digital Content Creator – Develop engaging content for websites, social media and digital platforms.
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Social Media Executive – Support social media content planning, publishing and audience engagement.
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Public Relations Assistant – Assist with media relations, communication campaigns and brand reputation activities.
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Digital Marketing Assistant – Support digital marketing campaigns, content development and online promotions.
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Media Production Assistant – Assist with multimedia content production and creative projects.
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Corporate Communications Assistant – Support internal and external communication activities within organisations.
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Content Marketing Assistant – Help create and manage digital content aligned with marketing and communication objectives.
The programme also provides a foundation for further academic progression in media, digital communication and related disciplines, subject to the admission requirements of the receiving institution.
FAQs
The Diploma in Media & Digital Communication at Amity Global Institute provides foundational knowledge and practical skills in digital media, content creation, storytelling, public relations and emerging technologies. Students explore media literacy, communication strategies, audience engagement and the responsible use of artificial intelligence (AI). The programme also includes an Integrated Media Project, allowing students to apply their learning in a practical context.
The Diploma in Media & Digital Communication is an 8-month programme offered in both full-time and part-time study modes at Amity Global Institute in Singapore. The programme is designed to develop foundational competencies in contemporary media and digital communication.
Applicants must be at least 17 years old and meet the programme’s academic and English language requirements. Accepted academic qualifications include at least one A-Level subject pass, an International Baccalaureate Diploma or other approved equivalent qualifications. For English proficiency, applicants must have a GCE O-Level English Language grade C or above, an IELTS score of 5.5 or an equivalent qualification. Mature applicants aged 30 or above with at least eight years of working experience may also apply, subject to admission assessment.
Graduates may explore entry-level opportunities in digital media, content creation, public relations, social media, digital marketing and corporate communication. Potential roles include Digital Content Creator, Social Media Executive, Public Relations Assistant and Media Production Assistant. Career opportunities depend on individual skills, experience and employer requirements.
Yes. The programme introduces students to artificial intelligence and emerging digital technologies through modules such as Introduction to Media & Communication and Digital Media & Emerging Technologies. Students explore how AI influences digital content creation, media production and communication practices, with an emphasis on ethical and responsible technology use.