Overview
Advanced Diploma in Media & Digital Communication
Brief description of course and learning outcomes:
The Advanced Diploma in Media & Digital Communication is designed to develop higher-order competencies in media theory, digital strategy, public relations, research, and professional media production. The programme builds on foundational knowledge to equip learners with advanced analytical, strategic, and creative capabilities required in contemporary media and communication industries.
Learners will engage in critical analysis, data-driven decision-making, strategic communication planning, and independent project development. Emphasis is placed on innovation, ethical practice, and the integration of artificial intelligence (AI) and emerging technologies. Graduates will be prepared for professional roles, leadership pathways, or progression to higher education.
Structure
| Awarding authority | – | Amity Global Institute (AGI) |
|---|---|---|
| Academic Year/Time Schedule/Programme Duration | – | Duration of course is 8 months |
| Mode | – | Full Time / Part Time |
| Teaching Amenities, Facilities etc | – | Lecture rooms, Library, Computer lab, Student lounge |
| Intakes | – | Visit intake dates under Admissions. |
Modules Description
Advanced Media & Communication Theory
This module aims to deepen learners’ understanding of advanced media and communication theories and their application to contemporary digital environments. It explores media power, ideology, audiences, and the impact of digital transformation and artificial intelligence (AI) on communication systems. Learners will critically engage with theoretical frameworks, examine their historical and philosophical foundations, and apply them to analyse real-world media contexts.
Digital Media Strategy & Analytics
This module aims to focus on the strategic use of digital platforms, analytics, and artificial intelligence (AI) in communication. It equips learners with the ability to interpret data, design data-driven strategies, and evaluate digital campaign performance. Emphasis is placed on using analytics tools to optimise media initiatives, measure return on investment (ROI), and support decision-making in a data-driven environment.
PR Strategy & Crisis Communication
This module aims to develop advanced competencies in public relations, focusing on strategic communication, corporate reputation management, and crisis response. Learners will examine how organisations engage stakeholders, manage brand perception, and respond to high-stakes communication challenges in dynamic digital environments. Emphasis is placed on strategic planning, crisis preparedness, media relations, and ethical decision-making.
Media Research Methods & Insights
This module aims to equip learners with advanced skills to design and conduct independent research in media and communication. It introduces qualitative and quantitative research methodologies, data collection techniques, and analytical frameworks to generate meaningful insights. Emphasis is placed on translating research findings into actionable strategies, while adhering to ethical standards, data privacy, and research governance requirements.
Professional Media Production & Innovation
This module aims to develop advanced media production capabilities and fosters innovation in digital content creation. Learners will produce professional-level media outputs using advanced tools, techniques, and workflows, while exploring emerging technologies such as artificial intelligence (AI), interactive media, and immersive formats. Emphasis is placed on end-to-end production, creative problem-solving, and identifying new opportunities in evolving media landscapes.
Capstone Project
This capstone module aims to enable learners to integrate and apply knowledge and skills acquired throughout the programme through an independent research or industry-based media project. It emphasises critical thinking, strategic decision-making, and professional practice. Learners will conceptualise, execute, and present a substantial project that demonstrates advanced competency, project management capability, and readiness for industry or further academic progression.
ADMISSION REQUIREMENTS
Age Requirements
- 17 years old
Academic Requirements
- Polytechnic Diploma Holder in the relevant of study from a local polytechnic in Singapore
- An approved Diploma from private education institutions of Singapore with prior entry requirements as GCE ‘A’ level Examination or Equivalent (when admitted to qualifying Diploma).
English Requirement
- GCE O-Level English Language, grade C or above; OR
- IELTS score of 5.5; OR equivalent
Mature Applicants
- Candidates who are at least 30 years of age with at least 8 years of working experience may apply for admission as Mature Applicants
Fees
| Course Application Fee | |
|---|---|
| Course Application Fee* | Local Students: S$150 (Onetime Only) International Students: S$450 (Onetime Only) |
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Note:
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| Fees Breakdown | Total Payable | ||
|---|---|---|---|
| Local | International | ||
| Tuition Fee | S$9500 | S$9500 | |
| Total Course Fees Payable | S$9500 | S$9500 | |
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Note:
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CAREERS
Career Opportunities
The Advanced Diploma in Media & Digital Communication at Amity Global Institute is designed to develop advanced analytical, strategic and creative competencies for today’s evolving media and communication industry.
Through specialised learning in digital media strategy, data analytics, public relations, crisis communication, media research and professional media production, students develop the knowledge and practical capabilities to address complex communication challenges.
With an emphasis on artificial intelligence (AI), emerging technologies, strategic decision-making and ethical communication, graduates can explore professional opportunities across digital media, corporate communications, public relations, marketing and creative industries.
Potential Career Pathways
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Digital Media Strategist – Develop and evaluate digital communication strategies using audience insights, analytics and emerging technologies.
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Public Relations Executive – Support strategic public relations campaigns, stakeholder engagement, media relations and corporate reputation management.
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Corporate Communications Executive – Plan and coordinate internal and external communication initiatives to strengthen organisational messaging and brand reputation.
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Digital Communications Specialist – Develop communication strategies across digital platforms, integrating content planning, audience engagement and performance analysis.
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Media Research Analyst – Apply qualitative and quantitative research methods to analyse media trends, audience behaviour and communication effectiveness.
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Media Production Specialist – Contribute to professional multimedia production projects using digital tools, creative workflows and emerging technologies.
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Brand Communications Executive – Support brand positioning, strategic messaging and integrated communication campaigns.
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Crisis Communications Coordinator – Assist organisations with crisis preparedness, communication planning, stakeholder messaging and reputation management.
Professional Development and Further Studies
The programme includes a Capstone Project, enabling students to integrate advanced media research, communication strategy and professional production skills through an independent research or industry-based project.
Graduates may also pursue further academic qualifications in media, communication and related disciplines, subject to the admission requirements of the receiving institution.
Career opportunities depend on individual qualifications, relevant experience, professional competencies and employer requirements. Completion of the programme does not guarantee employment or progression into a specific role.
FAQs
The Advanced Diploma in Media & Digital Communication at Amity Global Institute equips students with advanced knowledge and practical competencies in digital media strategy, public relations, crisis communication, media research, analytics and professional media production. The curriculum also explores artificial intelligence (AI), emerging technologies and ethical communication practices. Students apply their knowledge through a Capstone Project involving independent research or an industry-based media project.
The Advanced Diploma in Media & Digital Communication is an 8-month programme offered in both full-time and part-time study modes at Amity Global Institute in Singapore. The programme is designed to strengthen students’ strategic, analytical and creative capabilities for professional development and potential progression to higher education.
Applicants must be at least 17 years old and meet the programme’s academic and English language requirements. Eligible academic qualifications include a relevant diploma from a local polytechnic in Singapore or an approved diploma from a Singapore private education institution that meets the specified prior entry requirements.
Applicants must also possess a GCE O-Level English Language grade C or above, an IELTS score of 5.5, or an equivalent qualification. Mature applicants aged 30 or above with at least eight years of working experience may apply under the mature applicant pathway, subject to admission assessment.
Graduates may explore professional opportunities across digital media, public relations, corporate communication, media research, digital marketing and multimedia production. Potential career pathways include Digital Media Strategist, Public Relations Executive, Corporate Communications Executive, Media Research Analyst and Digital Communications Specialist.
The programme develops advanced competencies in strategic communication, analytics, research and media production. Employment opportunities and job responsibilities depend on individual qualifications, relevant experience and employer requirements.
The programme integrates artificial intelligence and digital analytics into advanced media and communication studies. Through modules such as Digital Media Strategy & Analytics and Professional Media Production & Innovation, students explore data-driven communication strategies, digital campaign performance measurement, AI-supported media workflows and emerging production technologies.
Students also develop an understanding of ethical decision-making, responsible technology use and the role of data in evaluating communication effectiveness.